We rapidly build profitable software products

Products Newsletter

You bring your audience, we bring our technology

A note from our founder

Empowering creators

In a world where content creators often rely on third-party platforms for revenue, we offer a new way forward. By partnering with us, you can create your own software products to market directly to your audience, generating consistent, recurring revenue streams.

You bring the audience, we bring the tech. Together, we build something valuable for the market.

We are a small boutique company, 100% bootstrapped, that specialize in rapidly building multiple profitable software products (SaaS). We have extensive knowledge in the field of collecting third-party data in several industries.


MEET THE FOUNDER

Flat foundations

Here are our core values and principles

Velocity
Velocity is declined in many ways in our day-to-day work: we go to market as fast as we can, we try to ship features fairly fast, we try to have a minimal turnaround time on support tickets.

We keep our team small so that we can ship features faster than bigger corporations. Velocity is one of our competitive edges.


Multiplicity
We don't focus on one thing. We try to create new autonomous, loosely interconnected projects by subtracting features from existing projects and starting new niche-focused tools where those features become core.

We were inspired by reading about the idea of a rhizome, a philosophical concept developed by French philosophers Gilles Deleuze and Félix Guattari.
Bootstrapped & Profit First
We ensure we have no or little overhead so that we can pay ourselves first and ensure the survival of the business. All of our solutions are built with an initial capital of less than $100. We also actively avoid working with investors.

By operating this way we are able to reach profitability from day 1, every time we start a new project. We are also able to approach problems creatively, instead of just throwing money at them.
Truly AI-driven
Our AI CEO bot, Brain, can access vast troves of data and possess an intimate understanding of our market, financials, and ongoing projects. We already delegate major decisions to Brain, which is equipped with insights surpassing our own. We also heavily employ AI to reduce stress on the humans working in the company.

We currently run a $1M portfolio of 10+ software products
and media properties including..

 CART 

usecart.com


SaaS

eCommerce data
intelligence platform
 DEALFLOW 

dealflowalerts.com


SaaS

Micro PE
dealflow platform
 FASTLIEN 

fastlien.co


SaaS

Tax lien and deeds
research software

 TREENDLY 

treendly.com


SaaS

Trends tracking
and reporting

And more..

We ship a lot.

Join our newsletter to learn when new products are launched, as well as stories from the trenches.

473 makers, including people from great companies like Facebook and Hubspot, read our newsletter.

Flatmates

We have a small, atypical team made up by humans and machines.


Mike human

Chief Executive Everything

Last worked on for one of our SaaS products


Clarice human

Chief of Staff

Last worked on check in customers for one of our SaaS products


Brain AI

AI Chief Executive Officer

Last took a decision on which product to work next.


Sarah AI

AI Sales Development Rep

Last worked on demo call for one of our products.


Grace human

Junior IT Support Technician

Last worked on fixing a pesty bug on server RFF-263.


100+ Robots AI

Everything else

Bots and AI agents do the hard work 24/7, even when our team is not around

We are looking for partners
We're looking to partner with content creators, course developers, YouTubers, and podcast hosts who have a built-in audience, providing them with custom products that can generate recurring revenue streams for them.

Interested? Please submit this form: rubini.xyz/partnership
We are hiring
Want to manage different SaaS products? We are looking for a junior PHP developer.

We have a small, atypical team made up by humans and machines. Perks of working with us include:
  • We work remotely
  • We always pay on time, upfront every month.
  • Every team member is a contractor which makes your work very flexible.
  • Unlimited vacation days
    • We launched Signl (2022)
    Company news, published on January 25, 2022 (3 years ago)
    We launched Metaverve Records (2021)
    Company news, published on December 27, 2021 (3 years ago)

    Our bootstrapped fund

    Aside from building products from scratch, we run an alternative, bootstrapped fund.


    READ MORE

    Investment thesis
    • we only invest in products with little or no revenue
    • we only invest in products we can improve fast
    • we only invest in products we can cross-sell within our portfolio
    • we only invest in bootstrapped products
    • we always retain 100% equity (full buyouts)

    Our podcast

    Listen to adventures and learnings in building, launching and running a portfolio of profitable SaaS products.


    Subscribe on: Apple Podcast - Google Podcast - Stitcher - Spotify - RSS - Or just search "Maker Mindset" in your favorite podcast app

    Love notes from the indie community ♥

    Browse more love here.


    CHECK OUT MORE LOVE

    Use it online.
    Wear it offline.

    Wearable products inspired by our SaaS and digital products.


    CHECK OUT THE STORE

    We are green

    Every year, we plant real trees for our most loyal customers. 🌴

    So far, we planted 45 trees. As trees grow, they will absorb CO2, protect the soil and biodiversity.